Tuesday, November 9, 2010

For everything there is a time...

Time-lines have become the structure of the national office in recent weeks. They provide the outline for implementing the New Initiatives set forth by the national board. The following time-line takes us through the next 11 months and will give you the framework of what we hope to accomplish in that time:

December 2010

  • NEON system delivered, complete with customization and current member data
  • National office staff trained
  • National staff reviews data and customization and works with z2Sytems to adjust where necessary
  • National office begins converting content of AGEHR website to reflect the new name - Handbell Musicians of America
January 2011
  • Begin using NEON in-house for all member database functions
  • Begin integrating NEON with AGEHR website and make basic features available to membership
  • Begin incorporating our new name into event marketing and branding
  • National Seminar registration opens on-line through NEON
March/April 2011
  • Begin incorporating new name into E-newsletters and e-mail messaging
  • More NEON features become available on-line
  • Continue transitioning website
Spring/Summer 2011
  • As supplies of printed matter (envelopes, stationery, brochures, etc.) run-out, new orders will be placed with new branding
  • All NEON features live and available to members and staff
  • Continue transitioning website to new brand
  • Areas begin incorporating new name in events, newsletters and other communications
September 2011
  • September/October issue of Overtones will incorporate new brand
  • Finalize transition of website to new brand
October 2011
  • Rebranding complete
  • New website address will be www.handbellmusicians.org

Many of these changes are just around the corner. Start watching the website and other information out of the national office for hints of the new name and logo. As we work our way through the process, more details will be added and others adjusted. As with all transition, we don't know all the challenges we'll face along the way, so must be prepared to adjust and adapt as necessary.

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