TRANSITIONS

In the beginning, there was the NEW ENGLAND GUILD OF ENGLISH HANDBELL RINGERS. In 1954, this group transitioned into The American Guild of English Handbell Ringers extending its outreach to a whole new audience across the US. Now in 2011, our community is once again positioning for a name change to extend our outreach and accessibility. On October 1st of 2011, we will be known as the Handbell Musicians of America or the Guild for short. As you know, one of the reasons that this name was chosen was because it quickly identifies who we are and what we do, to a whole new generation of current and future ringers and enthusiastic audiences. In preparation for this change, we have already begun the transitional branding process. Transitional branding process, now there is a mouthful. But all that means is that you should have already begun to notice a mixing of our identities. For example the 2011 National Seminar is officially titled:

HANDBELL MUSICIANS OF AMERICA NATIONAL SEMINAR:

AN AGEHR EVENT.

As we move ever closer to the October 1st transition you will see more and more references to our community that interweave our names, you will see the new logo more and more often, and you will hear the national office and your Area Leaders asking you to help us spread the word throughout our community to help us create a buzz. To help with the transition there are a few things that you can do to help. First, keep your eyes peeled for these transitional opportunities in your part of our handbell community. Talk to people not about the HMA because what is THAT?? Talk about the Handbell Musicians of America or the Guild to shorten it up. While the Guild does not specifically reference handbells it does give more information than a cold un-descriptive, acronym. Second, if you are following us on FACEBOOK and see a status update please repost it to your facebook page. If you are following us on TWITTER, then RETWEET our posts. If you are a director or ringer who knows other ringers and directors who are not following us on facebook or RECEIVING OUR E-MAILS encourage them to do so, in fact help them subscribe themselves or do it for them (with their permission). Generally, I encourage you to be proactive in helping us to make sure everyone in our handbell and handchime community is aware that our name is changing. The fact is that our membership represents approximately 125,000 ringers and we are counting on you to make sure that they know who we are and where we are going!